And with Custom Objects, you can get data that's unique to your business in order to create new segments and create custom reports, campaigns, and workflows. Access contact, company, and deal data plus your landing page, blog, and email data with this feature. The Custom Report Builder brings together all of your data in a single location without the need for spreadsheets. Additionally, you can pinpoint the specific channels that are hitting or surpassing their goals - and which channels need improvement - so you can effectively focus your attention and budget where it makes sense to do so. With HubSpot, all of your marketing and CRM data will be located in one place and at your fingertips - no SQL or coding required.Īttribution reporting (both revenue and contact) connects each customer interaction - and any revenue generated - to that contact's record.

HubSpot's Marketing Analytics & Dashboard software is easy to use and helps you measure and analyze the performance of your campaigns and marketing efforts with built-in analytics, reports, and dashboards. HubSpot Marketing Analytics & Dashboard Software HubSpot Marketing Analytics & Dashboard Softwareġ.Let's dive into 17 BI reporting tool options. And you'll need those metrics and data if you're part of the 75% of marketers who report ROI from marketing campaigns. Solid reporting tools should give you the above metrics - but great tools should give you even more. Best Business Intelligence Reporting ToolsĪs Zingale notes, 'Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board.'

This is exactly where business intelligence (BI) reporting tools come in handy - below, we'll cover 17 options. Having the ability to efficiently create attractive, action-oriented, and readable reports is key to ensuring the results of your work are clear for your entire team. Reporting tools should also make your job as a marketer easier. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests.'įortunately, there are dozens of reporting tools for marketers that help collect data from different sources, crunch it effectively, and deliver helpful analyses and insights.

The Global Director of Analytics at HubSpot, Bridget Zingale, says, 'Reporting and attribution have revolutionized marketing in every industry.

Reporting tools for data analysis